How Many Keywords Per Page? The Definitive

One of the most common SEO questions: How many keywords should you target on a single page? The answer has evolved significantly over the years.

The Short Answer

Target 1 primary keyword and 3-5 secondary keywords per page. This allows you to create focused content while capturing related search traffic.

Primary vs Secondary Keywords

Primary keyword: The main topic of your page. This should appear in your title, H1, URL, and meta description.

Secondary keywords: Related terms and variations that support your primary keyword. Include these naturally throughout your content.

Why Not More Keywords?

Targeting too many keywords leads to unfocused content that does not rank well for any of them. Google rewards pages that thoroughly cover a single topic.

Keyword Density Is Outdated

Forget about hitting a specific percentage. Modern SEO focuses on topic coverage and user intent, not keyword repetition.

Practical Tips

Group similar keywords on the same page
Create separate pages for different search intents
Use secondary keywords in subheadings
Write naturally, do not force keywords