Meta Description Length: The Ideal Character

Meta descriptions appear in search results and influence click-through rates. Here is the ideal length.

Ideal Meta Description Length

150-160 characters is the sweet spot. Google displays up to 155-160 characters on desktop and around 120 on mobile.

Desktop vs Mobile

Desktop: Shows approximately 155-160 characters

Mobile: Shows approximately 120 characters

Front-load your most important information to ensure it appears on all devices.

What to Include

Primary keyword: Google bolds matching terms
Clear benefit: Why should someone click?
Call to action: Learn, Discover, Get, Find

Example

Good (155 chars): "Learn the ideal meta description length for 2025. Discover how to write descriptions that improve click-through rates and SEO rankings. Complete guide inside."

Does Google Always Use Your Meta Description?

No. Google sometimes generates its own snippet. But a well-written meta description increases the chances Google will use yours.