You have probably seen SEO tools display a score between 0 and 100 for your website. But what do these numbers actually mean? Is 75 good? Is 90 great? And most importantly, does your SEO score actually affect your Google rankings?
What Is an SEO Score?
An SEO score is a metric calculated by SEO tools to give you a quick snapshot of your website search optimization health. Different tools call it different things: Site Health Score, SEO Score, Domain Authority, or Page Score.
Important: Google does not use any third-party SEO score in its ranking algorithm. These scores are helpful guides, but they are not direct ranking factors.
What Is Considered a Good SEO Score?
- 90-100: Excellent. Your site follows SEO best practices.
- 80-89: Good. Minor issues exist but your foundation is solid.
- 70-79: Fair. Several optimization opportunities exist.
- 60-69: Needs work. Multiple issues are affecting your visibility.
- Below 60: Poor. Significant problems need attention.
What Factors Affect Your SEO Score?
Technical SEO (30-40% of Score)
- Page load speed and Core Web Vitals
- Mobile responsiveness
- HTTPS security
- XML sitemap presence
- Broken links and 404 errors
On-Page SEO (30-40% of Score)
- Title tags and meta descriptions
- Header tag structure (H1, H2, H3)
- Image alt text
- Internal linking
How to Improve Your SEO Score
Quick Wins: Fix broken links, add missing meta descriptions, optimize images with alt text, ensure mobile responsiveness, submit an XML sitemap.
Medium-Term: Improve page load speed, create internal linking structure, update thin content pages.
The Bottom Line
A good SEO score is 80 or above, but do not obsess over the number. Focus on fixing critical issues first, then work on optimizations that improve user experience and content quality.
Use your SEO score as a diagnostic tool, not a goal in itself. The real goal is more organic traffic and conversions.
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